I see the world as a playground of possibilities, where every conversation is a chance to explore new concepts and challenge the status quo. I'm a fast learner, I ship fast, iterate a lot, and try not to overthink things.
go to my playground →This is actually the playground of my childhood in Tolyatti, Russia. I haven't been there since 2012 and really miss that place.
UX/UI Design · Research · Oct 2025 – Present
Bringing EV charging into m10's Garage — from station discovery to real-time session monitoring, starting with iVolt as the first integrated partner.
View full case study →UX/UI Design · In development · m10 Garage
Managing fines for multiple vehicles and family members inside m10's Garage. Multi-FIN templates, proactive push notifications, and a fully redesigned flow.
View full case study →UX/UI Design · Pre-launch · m10
Buying, installing, and managing an eSIM inside m10 — powered by eSimba's provider network — so travelers get connected before they land, without a physical SIM or a separate app.
View full case study →Content Systems · Live · m10
Discovering and rolling out InAppStory as m10's Stories vendor, then turning ad-hoc, underperforming content into a repeatable channel with design guidelines, a content framework, and a cross-team process — read rate up ~10x, click rate up ~5x.
View full case study →Concept · Diploma Project · Personal Work
A web design concept for Crest, a Baku-based architecture and design bureau, done as a diploma project. The name nods to the crescent — a symbol of growth and enlightenment in Azerbaijani culture — and shaped a clean, modern, minimalist interface for showcasing architectural work.
View on Behance →Presentation · Marshal Guide · Baku City Circuit
A training handbook I designed as a marshal at Baku City Circuit (marshal since 2024). The scrutineering marshals' decks were dated, off-brand PowerPoints — hard to read and inconsistent. I rebranded the whole thing to Formula 1's visual identity and brand guidelines: a clean, high-contrast deck covering definitions, access zones, dress code, race-weekend schedules and Parc Ferme for the marshals responsible for the technical checks.
Download presentation →I care about connection,
community,
and the moment
Not the metrics, not the perfect finish. If people love using it, I've done my job.
About
I'm Nurida — a product designer with 2+ years of experience in UX/UI across fintech, automotive, and service platforms. Google Generation Scholarship recipient with international exchange experience. I work best where strategy and craft overlap.
Experience
UX/UI Designer
PashaPay — m10, MilliÖN terminals, Birbank Biznes acquiring
UX/UI Designer
Freelance
IT Help Desk Intern
Pasha Bank
Education
MSc ICT for Internet and Multimedia
University of Padua
BSc Information Technologies
Azerbaijan State University of Economics
Erasmus+ Exchange
METU, Ankara — Computer Engineering
UX/UI Diploma
Baku Design Center
Skills
Tools
Domains
Beyond work
F1 Marshal
Radio Marshal, Azerbaijan Grand Prix
Google Generation Scholarship
Women in STEM — Google
SUSI Exchange Program
University of Washington, Seattle — U.S. Dept of State
ISESCO Youth Capital
Marrakech — representing Azerbaijan
European Youth Parliament
Delegate